Rank higher. Or rebuild to get there.

No, and this is the most common mix-up. A project fixes and builds — technical remediation, architecture, schema, content, and a rebuild if the platform is what is holding you back. The monthly plans maintain what already exists: they keep new pages optimized, watch Core Web Vitals, refresh reporting, and manage your Google Business Profile on the Partner tiers. If your site has never had a proper SEO pass, a plan alone will not get you ranking. If it has, a plan is usually all you need.

SEO Foundation if your site is fundamentally sound and just was never optimized — it audits, fixes the technical basics, sorts your five most important pages, and sets up measurement. Search Rebuild if you are on Wix, Squarespace, GoDaddy or a page builder, because those put a hard ceiling on speed, markup and accessibility that no amount of on-page work gets past. On a free call we will tell you which, including when the answer is neither yet.

Because three of the things Google weighs are decided by how a site is built, not what is written on it: mobile load performance, semantic structure, and accessibility. Page builders generate deep, bloated markup, ship JavaScript you are not using, template your heading order, and leave you no way to control any of it. Retrofitting SEO onto one means permanently working around the platform. Rebuilding removes the ceiling — and you keep your existing rankings, because every old URL gets a 301 to its new home.

That is the risk everyone is right to worry about, and it is why the redirect map is a line item rather than an afterthought. We crawl your existing site, map every URL that has traffic or links to its new equivalent, ship 301s for all of them, keep the content that is already ranking, and then watch Search Console daily through the transition. Expect a small dip for a week or two while Google re-crawls, then recovery and improvement.

Because it is a full website build and an SEO program in one. Priced separately, a Starter site plus SEO Foundation is already $3,250, and this includes considerably more: accessibility to WCAG 2.1 AA, Core Web Vitals remediation, a complete schema layer, the redirect map, Google Business Profile plus Bing, Yahoo and Apple, a blog with four written articles, and 90 days of active work on clicks and impressions. It is roughly 55 to 65 hours of senior work. The floor assumes about ten pages; more pages cost more, and we quote it before you commit.

Most clients see measurable improvement in 60 to 90 days. Foundational wins like technical fixes and meta rewrites can lift visibility within weeks; competitive keyword rankings and authority building compound over three to six months. Anyone promising faster is describing a different, worse business.

Nobody legitimate does, and anyone who promises it is selling smoke. What we guarantee is a transparent strategy, measurable KPIs, and monthly reporting so you can see exactly what is working and what we are adjusting.

Both, on the Search Rebuild. Bing Places is built and verified, which also feeds Yahoo and DuckDuckGo, and Apple Business Connect covers Apple Maps and Siri. It is a meaningful slice of local search that almost no competitor bothers to claim — which is exactly what makes it cheap ground to take.

That is the intended path and what most clients do. We finish the project, hand over the documentation and reporting, and roll straight onto a monthly plan so the gains do not decay. There is no contract tying the two together — you can stop after the project and keep everything, including the code.

Ahrefs, Semrush, Google Search Console, Bing Webmaster Tools, GA4, Screaming Frog, Lighthouse, axe for accessibility, and PageSpeed Insights. Reports are delivered in plain language, not a jargon dump.