01Brand System2025
AB Inflatables
Marine manufacturing
A brand book a dealer network can actually work from.
A full identity guideline for a builder of rigid inflatable boats. It opens with the parts people quote (mission, vision, brand personality, tone of voice) and then gets to the parts that hold a brand together in the field: exact color breakdowns, a type hierarchy, and the usage rules that keep a dealer's flyer looking like the factory printed it.
- Brand Guideline
- Color System
- Typography System
- Logo Usage
- Tone of Voice
