SaaS Dashboard UI/UX

Overview

Designed intuitive dashboard interface for complex data analytics platform. Focus on information hierarchy and user workflows.

The Challenge

Users found existing interface overwhelming with poor information hierarchy and confusing navigation.

The Solution

Conducted user research, created personas, wireframed 50+ screens, tested with real users, iterated based on feedback.

The Outcome

New interface reduced time-to-insight by 65%, decreased support tickets by 40%, increased Net Promoter Score to 72.

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